There are several opportunities on the internet marketplace which are untapped by most individuals and business owners. This course presents these opportunities and the skills required to utilize them. This course is a good fit for you if you want to master any or all of social media marketing, SEO, local ranking, and blogging.
₦150,000
8 weeks
3 days weekly
2hrs per session
In this course
Facebook Ads
Instagram Ads
Google MyBusiness
SEO
Web Design
Blogging
Course Description
One of the major components of this course is to give every student of the course the technical knowledge and skills of the Meta Business Manager. This is the first step to your success in digital marketing.
Understanding the technical functioning of a car will not necessarily make you a skillful driver. In fact, that someone is a pretty good mechanic does not mean he will do well in the Formula 1 race. Doing well (even if you don't take first position) in the Formula 1 race involves being a skillful driver.
The same applies to being a digital marketer, learning all the technicalities of Meta ads does not mean you should throw a graduation party yet. The other thing you must learn and give your mind to is "marketing," the art of selling anything. Without this, you will waste your money running ads that don't get result. The sad part is that facebook will not say no to collecting your money because crafting ads that get purchases is completely the responsibility of the advertiser.
A segment of this course covers the art of selling anything legal on facebook and Instagram. This is a major skill we have to learn in this course, because just like an artist painting a portrait, generating sales from whatever is placed in your hands is an art. There is a common thing you will notice with people who generate consistent sales - they always repeat their methods!
Why Digital Marketing Masterclass?
This course is tailored to meet the needs of business owners, or people seeking a new and reliable stream of income.
This course is ideal for business owners who want to generate as much sales as they can handle. Whether you are a small business owner or an entrepreneur looking to grow your revenue and profits, this course will provide you with the essential skills and knowledge to create and manage effective digital marketing campaigns and professional websites using WordPress.
If you are looking for opportunities to generate a reliable stream of income, this course in digital marketing and web design with WordPress is perfect for you. Whether you are considering a career change or seeking to supplement your current income, acquiring skills in digital marketing and WordPress web design opens up a world of possibilities. With the knowledge gained from this course, you can offer your services as a freelance digital marketer or web designer, or even start your own digital marketing agency.
Course Outline
Understanding Meta Advertising Ecosystem
Overview of Meta's advertising platforms and their functionalities. Insights into the latest updates, features, and ad formats available on Meta's platforms
Advanced Ad Campaign Strategies
Crafting compelling ad creatives that resonate with the target audience. Implementing effective ad targeting strategies to reach specific demographics, interests, and behavior
Ad Optimization Techniques
Analyzing ad performance metrics and identifying areas for improvement. A/B testing methodologies to optimize ad elements such as copy, visuals, and calls-to-action
Retargeting and Remarketing Strategies
Leveraging retargeting capabilities to re-engage users who have interacted with previous ads or visited specific web pages. Implementing dynamic product ads and personalized remarketing campaigns to drive conversions
Budgeting and Bid Management
Developing effective budget allocation strategies to maximize ROI. Understanding bidding options and techniques to optimize ad delivery and cost efficiency
Performance Tracking and Reporting
Setting up tracking pixels and conversion events to measure campaign performance accurately. Generating insightful reports and dashboards to monitor key metrics and KPIs
Understanding Sales Psychology
Exploring the psychology of buying and selling. Identifying customer needs, motivations, and buying triggers
Setting Up a WordPress Website and Customization
Installation and configuration of WordPress on a web server. Choosing and installing a suitable WordPress theme to establish the website's visual layout and design. Exploring theme customization options, including site identity, colors, fonts, and layout settings. Customizing header, footer, and sidebar elements to personalize the website's appearance
Creating and Managing Content
Adding and formatting text, images, videos, and other multimedia content using the WordPress editor. Organizing content with categories, tags, and custom taxonomies for improved navigation and user experience
SEO Website Ranking
Systematic approaches to rank a website at the top of search engine result pages
SEO for Google MyBusiness Pages
Practical approaches to rank on local searches
Blogging: The Ultimate Guide
Proven strategies to boost your blog's visibility and attract organic traffic from search engines
Blog Content Monetization
Explore various monetization avenues, including affiliate marketing, sponsored content, and product creation, to turn your blog into a profitable venture
Highlight The Skill You Will Gain With Our Verifiable Certificate
Upon completing the course and a building successful project, you will be awarded a certificate to showcase your new skills. Your certificate is also verifiable on our website so that potential employers can easily confirm its authenticity.